Popular video game publisher Atari, with timeless classics such as Pac-man and Tetris under its belt, has announced plans to create a custom in-game cryptocurrency of its own. The Atari token will be used in a digital entertainment platform created by Infinity Networks Ltd.hich Atari recently acquired a 17.5% stake. Following the press release, Atari’s stock price jumped more than sixty percent.
A casino-cryptocurrency might also be on the cards for Atari, which has intentions to partner with Pariplay Ltd., an online casino gaming company, to create a cryptocurrency just like physical casino tokens. Called the Pong token, the cryptocurrency would be a devoted online casino crypto-token.
In a press release, Atari chairman and CEO Frederic Chesnais remarked that the Blockchain could revolutionise the gaming industry and the nature of online transactions. He expressed optimism that the adoption of Blockchain technology would maximise revenues and improve brand image.
The move by Atari comes in the wake of similar actions by other companies eager to cash in on the Blockchain phenomenon which has become a defining development of the decade. With sectors as disparate as real estate and gaming using Blockchain technology now, it is not surprising that more and more companies are incorporating the technology in their operations. Markets have given a rousing welcome to every crypto-related move by corporations. Thus making it all the more alluring for companies to add Blockchain tech to their portfolio. This has also spurred a spate of incidents where companies made runaway profits by simply adding the term ‘Blockchain’ to their registered names, prompting market regulatory authority SEC to warn that such unscrupulous practices would bring firms under increased scrutiny.
Source – Atari stock rises with investment in crypto
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